Major League Marketing—Baseball Tips and Tricks for Your Business
Posted on 07/30/2012
The crack of the bat, the roar of the crowd and the sugary sweetness of cotton candy on your tongue—there’s magic in a Major League Baseball game. Fans aren’t just loyal to their favorite ball club, either. They’re loyal to the ballpark experience.
Every business could infuse their marketing strategy with the magic of the Major League. Keep reading for our ideas on winning and keeping business like a baseball pro.
Fans associate some treats with the ballpark, so much so that they won’t have one without the other. Draft beer, peanuts and hot dogs are best when enjoyed during the seventh inning stretch of your favorite team’s big game.
So as you might expect, hot dogs aren’t exactly a hard sell at Wrigley Field. Instill a sense of continuity between your company and your clients’ to replicate the marketing gold of the MLB. You want your star customer to think they can’t do business without you. For instance, a local boutique may be known for their distinctive packaging. Whichever company can earn the spot as their go-to producer may have hit a home run for reliable revenue.
Baseball clubs spend millions of dollars on players they’re convinced will help them win the pennant race. Clients may not spend millions of dollars on your services but they could still rely on you like the Red Sox rely on David Ortiz.
Ortiz could hit dry spell in the box, but he’s still worth the money because his batting average is consistently high. There are too many risks and “what ifs” in business today. Make sure customers rely on you. Fail with faulty products, late orders and disappointing service and your business will earn its seat on the bench.
Baseball Cards and Lasagna
Admittedly, the Major League has quite an advantage over most companies. Loyalty comes naturally when we’re talking athletic completion and star sluggers. But you can still nurture your customer’s loyalty. Figure out what first attracted them to your business then focus on reminding them of how well you’ve performed since.
For example, a restaurant can print coupons that suit the tastes of every patron. A restaurant whose frequent diner always order lasagna (you have to pay attention, see) would be smart to send their loyal lasagna fan a coupon for their favorite dish.
Think of coupons as baseball cards for grown-up customers, and you won’t need power hitters to keep fans coming back.
Take in the next major league game to make your marketing even better. You were going to watch it anyway, right?